DREW
HARTMAN
andrew.thomas.hartman@gmail.com
drewhartman.com
drewhartman.com
RANGE:
From a law degree to Tracksmith to Salomon
Small Brand / Startup
AND
Low-budget / No-budget
AND
Team-builder
AND
THROUGHLINE:
A compounded skillset refined across BOTH Tracksmith and Salomon
Brand experience building authenticity through narrative strategy in sport.
Brand experience at the intersection of performance and fashion.
Brand experience requiring a comprehensive solution across owned, earned, and paid channels to build trust, equity, and heat with the athlete.
ANNECY FLEA MARKET
(2025)
Concept:
We added some energy to the Los Angeles market with a long run event around the Rose Bowl Loop, an iconic spot for runners in the area for its slight undulation, wide and interrupted lane for activity, and ample parking (if you know, you know). Paying homage to Salomon’s roots in Annecy, France and paying homage to this cultural staple of the LA area, we brought a naming convention and idea to life.
Our event provided pacers spanning across various crews and clubs in the LA community, nutrition and hydration provided by Cadence, and post-run treats açai from StraightUpFastFood with the goal of creating the ideal conditions for a good long run.
Role:
Creative Concept / Ideation / Event Production / Partnerships
Colloaborative Credits:
Brian Galdamez, Vanessa Ong, Kevin Cruz
© DREW HARTMAN 2026