DREW
HARTMAN
andrew.thomas.hartman@gmail.com
drewhartman.com
drewhartman.com
RANGE:
Law degree
Small Brand / Startup
AND
Low-budget / No-budget
AND
Team-builder
AND
THROUGHLINE:
A compounded skillset refined across BOTH Tracksmith and Salomon
Brand experience building authenticity through narrative strategy in sport.
Brand experience at the intersection of performance and fashion.
Brand experience requiring a comprehensive solution across owned, earned, and paid channels to build trust, equity, and heat with the athlete.
S/LAB DARK ROOM
(2025)
Concept:
Coinciding with Broken Arrow Skyrace, we featured the new S/LAB Pulsar 4 and brought S/LAB to life with an experiental space to bring runners closer to the way Salomon develops solutions for them. We distilled the values of the Salomon Lab as deeply personalized, high skilled, high quality, meticulous...all of which align with the work created in photography darkrooms. Accordingly, we created a lounge space featuring the finished shoe and photos of the shoe in competition and a chaotically-decorated darkroom where both the shoe and the photos were developed.
Role:
Creative Concept / Ideation / Event Production / Partnerships
Colloaborative Credits:
RHOAM Creative Studio - Interior Design / Post-Race Experience Photo
BREAKAWAY NY - Fabrication
PONDEROSA PRINTING - Fabrication
© DREW HARTMAN 2026