DREW
HARTMAN



andrew.thomas.hartman@gmail.com
drewhartman.com


Marketing 

Comms

Activations/Events

Partnerships 

Athlete Management 

Content Strategy





RANGE:


Law degree Tracksmith Salomon New Balance

Small Brand / Startup
AND
Large Brand / Multinational
Low-budget / No-budget
AND
Big-budget
Team-builder
AND
Individual contributor




THROUGHLINE:


A compounded skillset refined across BOTH Tracksmith and Salomon


Brand experience building authenticity through narrative strategy in sport.

Brand experience at the intersection of performance and fashion.

Brand experience requiring a comprehensive solution across owned, earned, and paid channels to build trust, equity, and heat with the athlete.





LA GRAVEL TOUR (2025)

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Concept:


Through the month of November, we accelerated gravel running in the Los Angeles market with three events in iconic gravel routes through the city -- Elysian Park, Silver Lake Reservoir, and Kenneth Hahn State Park.

We partnered with local run leaders to produce and market these events in key destinations and help runners either experience gravel running for the first time or understand the role of gravel running within their running regime -- the emphasis of these runs being social connecting in shared movement.

Additionally, each event featured a set of creative to feature our run leader, the special nature of the route, the ethos of gravel running, and the tools than enamble them.

Role:


Creative Concept / Ideation / Event Production / Partnerships

Colloaborative Credits:


Brian Galdamez, Vanessa Ong, Kevin Cruz

Elysian Park


Silver Lake Res


Kenneth Hahn



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© DREW HARTMAN 2026