DREW
HARTMAN
andrew.thomas.hartman@gmail.com
drewhartman.com
drewhartman.com
RANGE:
Law degree
Small Brand / Startup
AND
Low-budget / No-budget
AND
Team-builder
AND
THROUGHLINE:
A compounded skillset refined across BOTH Tracksmith and Salomon
Brand experience building authenticity through narrative strategy in sport.
Brand experience at the intersection of performance and fashion.
Brand experience requiring a comprehensive solution across owned, earned, and paid channels to build trust, equity, and heat with the athlete.
NYC MARATHON (2025)
Concept:
The Early Bird:
Drafting off of the energy of the NYC Marathon and the impending opening of our store in Williamsburg, we produced an unsanctioned race from our SoHo store to the door of our Williamsburg store and back -- all at 7am SHARP. In the era of midnight races, we built our differentiator around the crowd who wakes early and runs early as a way to truly kick off marathon weekend. To animate this theme, we partnered with creator and runner, Kara Grace Dudley, to promote our event through a series of vignettes.
Marathon Finisher Gift:
In celebration of all of our NYC Marathon finishers, we created a way to commemorate and caffeinate for weeks and months to come. Our motivation was to create something that finishers could look at every morning they have their morning coffee to celebrate their accomplishment. We partnered with local coffee roaster, Cafe Colmado to create a custom blend of coffee in a commemorative tin for finishers, emblazoned with a map of the course and a space for them to write in their name and finishing time.
Role:
Creative Concept / Ideation / Event Production / Partnerships
Colloaborative Credits:
Kara Grace Dudley, Dave Hashim, Andrew Shelley, Cafe Colmado
© DREW HARTMAN 2026