DREW
HARTMAN
andrew.thomas.hartman@gmail.com
drewhartman.com
drewhartman.com
RANGE:
Law degree
Small Brand / Startup
AND
Low-budget / No-budget
AND
Team-builder
AND
THROUGHLINE:
A compounded skillset refined across BOTH Tracksmith and Salomon
Brand experience building authenticity through narrative strategy in sport.
Brand experience at the intersection of performance and fashion.
Brand experience requiring a comprehensive solution across owned, earned, and paid channels to build trust, equity, and heat with the athlete.
TRACKSMITH
(2017-2024)
Tracksmith is an independent running brand based in Boston, Massachusetts.
My time at Tracksmith started working nights and weekends in retail and community in 2017. At that stage, the company was three years young and the growth over the next few years was steep, but meaningful in learning while doing. The values I place most upon the experience was the rigorous commitment to connecting more athletes to the miles they all share and showing a wide audience that they, too, fit within the egos and logos of the brand. A huge part of that work can be credited to our events, brand activations, community programming, partnerships, content, and more.
Responsibilities:
Go-To-Market / Campaign Ideation and Development / Media and Content Creator Relationships / Event Strategy and Management / Community Marketing / Ambassador Program Management / Copywriting / Social Media Management / Customer Experience
© DREW HARTMAN 2026