DREW
HARTMAN
andrew.thomas.hartman@gmail.com
drewhartman.com
drewhartman.com
RANGE:
From a law degree to Tracksmith to Salomon
Small Brand / Startup
AND
Low-budget / No-budget
AND
Team-builder
AND
THROUGHLINE:
A compounded skillset refined across BOTH Tracksmith and Salomon
Brand experience building authenticity through narrative strategy in sport.
Brand experience at the intersection of performance and fashion.
Brand experience requiring a comprehensive solution across owned, earned, and paid channels to build trust, equity, and heat with the athlete.
UPSTATE
(2025)
Concept:
With our partners at GORE-TEX and our Salomon Foundation Partner, Hikeish, we created an event to showcase the XUltra5 GTX boot. We expanded upon the programming of Hikeish's monlthy excursions with the goal getting more black and brown folks in the outdoors beyond the city and added additional elements to deepen the experience with the outdoors. Our excursion bore the name "Upstate" to celebrate the effort and beauty beyond the bounds of the city. We alost made an activity booklet for all participants to complete on their journey in a way to add educational elements and play into nostalgia.
After a hike in Harriman State Park, we traveled to DIA:BEACON, a large format museum before ending the day with a family meal together. The goal of combining the arts and the outdoors was to acknowledge and celebrate Salomon's position, but also to provide a parallel context of grand scale in the mountains and amongst large format artwork.
Role:
Creative Concept / Ideation / Event Execution / Partnerships / Copy
Colloaborative Credits:
David Hashim / Justin Sorenson / Sam McKenna - Photo / Video
Hikeish / TriStateHikers - Logistical Support
GORE-TEX
© DREW HARTMAN 2026